We start with the Message. What do you want to say to your customers? Where are your customers in terms of location (physical and on the web), buying cycle, and other relevant demographics? We’ll help craft the message according to your audience.
It’s not just the words you use. Visual presentation has a tremendous impact on how messages are received – and perceived. Fonts, colors, imagery, and layout are our building blocks. We are experts in creating appropriate visuals to emphasize a relevant message.
In the end, the delivery of the message is accomplished by Technical means. Website, email, social networking, advertising, offset printing/mailing are some of the ways to deliver. The marketing industry has changed a lot in the last quarter century, and we’ve consistently evolved to adopt new ways of publishing. The industry is always expanding, and we’ve grown along with it.
In summary, all three parts must be present. Any two aspects leave something lacking. A pretty picture delivered without a strong message is unclear. A message that's delivered but doesn't look good is unattractive. A strong visual message without delivery is unseen. All three parts - the message, the visual and the technical must be present for successful marketing communications.