Design and marketing tips for growing businesses

Strategies to help businesses grow by Olsen Creative

Process Trumps Content

Posted by on in Potpourri

In the last few weeks, I've been focusing my attention on networking and content, while in the back of my mind, I've been wanting to add some real meat to this website infrastructure I've been assembling. When you surf the internet, do you just see a bunch of websites and content and information? I don't. I don't just have a website and a blog and some social media pages — I have a dream (OK, so it sounds corny, but it's true). I have an idea for how to realize it. All of this stuff is just part of the Process.

Today Seth Godin asks What are you good at? "Process... refers to the emotional intelligence skills you have about managing projects, visualizing success, persuading other people of your point of view, dealing with multiple priorities, etc. This stuff is insanely valuable and hard to learn. Unfortunately, it's usually overlooked by headhunters and HR folks, partly because it's hard to accredit or check off in a database.
"As the world changes ever faster, as industries shrink and others grow, process ability is priceless. Figure out which sort of process you're world-class at and get even better at it. Then, learn the domain... that's what the internet is for.
"One of the reasons that super-talented people become entrepreneurs is that they can put their process expertise to work in a world that often undervalues it."
Dang, Seth – you nailed it!
How about you? What are your unique talents? How can they help you in your Process?