No, we're not saying that having a face on your logo is the answer. We already did that. The "you" we're referring to is the visual expression of your brand. It's like a personality.
Let's use the Olsen Creative Lady as an example. At Olsen Creative, we love what we do. We are helpful, approachable and do all we can to demystify the creative process. With good humor, we take your projects seriously, put your business interests first and assure you that everything is going to be OK as we walk through the project. That's our brand statement. It's who we are. And that's why the Olsen Creative Lady is so happy!
When we listen to what you want in your logo, we ask a lot of questions — questions about you, how you relate to your customers, what they say about you, and even what colors you find appealing. What we're really getting to is the bottom line: your brand statement. From that, we can create an image that projects the "personality" of what your brand already has going for it.
We don't make brands, and we don't just design logos that we think are cool. We design logos that communicate your brand value. And that's pretty cool already.