Design and marketing tips for growing businesses

Strategies to help businesses grow by Olsen Creative

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Get a cool logo that looks like you

Posted by on in Graphic Design

No, we're not saying that having a face on your logo is the answer. We already did that. The "you" we're referring to is the visual expression of your brand. It's like a personality.

oc ladyLet's use the Olsen Creative Lady as an example. At Olsen Creative, we love what we do. We are helpful, approachable and do all we can to demystify the creative process. With good humor, we take your projects seriously, put your business interests first and assure you that everything is going to be OK as we walk through the project. That's our brand statement. It's who we are. And that's why the Olsen Creative Lady is so happy!

When we listen to what you want in your logo, we ask a lot of questions — questions about you, how you relate to your customers, what they say about you, and even what colors you find appealing. What we're really getting to is the bottom line: your brand statement. From that, we can create an image that projects the "personality" of what your brand already has going for it.

We don't make brands, and we don't just design logos that we think are cool. We design logos that communicate your brand value. And that's pretty cool already.

See our Logos Portfolio

Process Trumps Content

Posted by on in Potpourri

In the last few weeks, I've been focusing my attention on networking and content, while in the back of my mind, I've been wanting to add some real meat to this website infrastructure I've been assembling. When you surf the internet, do you just see a bunch of websites and content and information? I don't. I don't just have a website and a blog and some social media pages — I have a dream (OK, so it sounds corny, but it's true). I have an idea for how to realize it. All of this stuff is just part of the Process.

Today Seth Godin asks What are you good at? "Process... refers to the emotional intelligence skills you have about managing projects, visualizing success, persuading other people of your point of view, dealing with multiple priorities, etc. This stuff is insanely valuable and hard to learn. Unfortunately, it's usually overlooked by headhunters and HR folks, partly because it's hard to accredit or check off in a database.
"As the world changes ever faster, as industries shrink and others grow, process ability is priceless. Figure out which sort of process you're world-class at and get even better at it. Then, learn the domain... that's what the internet is for.
"One of the reasons that super-talented people become entrepreneurs is that they can put their process expertise to work in a world that often undervalues it."
Dang, Seth – you nailed it!
How about you? What are your unique talents? How can they help you in your Process?

One of the things I hope to accomplish with this blog is to demystify the creative process to help growing businesses get the most out of the resources available. Today's economy is squeezing businesses more than ever, forcing owners to think outside the box for cost-effective solutions on all fronts.

If you own a small business, you probably don't have a huge marketing budget. You probably didn't intend to do a lot of the marketing, advertising, promotions and even page layouts yourself, but to keep operating costs down such tasks are frequently necessary for the survival and growth of your business.

So you became an Accidental Graphic Designer.

For all of the small business owners looking for do-it-yourself solutions, I'm here to coach you on what you really need to know to creatively survive the marketing and design process.

1: Communicate Meaning
Space is a premium in the world, on the internet and on paper. In a matter of milliseconds, you have to capture the attention of a prospective customer with a message that's strong enough to compel them to come to you for your product.

A strong message does not necessarily mean big, bold and red – although sometimes it doesn't hurt. Strength is communicated in relevance. How well understood is the message? Are you speaking your target customer's language? What are they looking for at this time, and are you offering it?

Communicate meaning in each and every element you create. Your logo must be appealing and understandable to your audience. It makes little difference whether you personally like it, if it doesn't communicate clear meaning to potential customers. Your website must be logically organized to guide potential customers down the path that leads to the most important place - buying from you. Your print advertising must contain a call to action. Get people onto your website and/or into your store so you can turn them into new customers.

Communicate meaning in everything you do.

We will help guide you through the process of creating a meaningful message.



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