Design and marketing tips for growing businesses

Strategies to help businesses grow by Olsen Creative

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1. Mobile-friendly website

Customers are using smartphones and tablets to do a lot more work on the go. A responsive layout adjusts to the many different screen sizes and options available.

2. Search Engine Optimization

There's content and there's "deep content". Deep content is the metadata under the hood of your site that helps your site be easily indexed and found in a web search.

3. Social network integration

Meet your customers where they are. Start a business page on Facebook, Twitter, Pintrest and other communities. Link back to your website, the hub of communication.

4. Brand continuity

This has always been (and should always be) a priority, but especially as businesses reach out in new ways and places, recognition from community to community is more important than ever. Most online communities offer some kind of visual customization, but don't forget that your writing tone also represents your brand. Always use the same voice.

5. Customer interaction

Use your website to get feedback. Let customers post product reviews, use social network "Share" buttons, encourage involvement. Let customers suggest and vote on trends or products. Provide a section where they can upload photos, add comments, show how and where they use your products.

The two ways we design websites

Posted by on in Websites

1) From scratch. We start with a Photoshop layout, slice it up, code it out and add your content with tender, loving care. Totally custom, totally you.

2) From a commercial template. Oh, yes – we said it. Canned design. Why, why, why would we admit to that? Because we're not so big to think that we're the only ones in the world who can design, and we're economical enough to not recreate the wheel. There are some awesome templates out there that might be exactly what you need. (Well, except they look like everyone else's site that uses that template. That's why we always customize it to coordinate with your brand.)

We're all facing tight budgets, which is why you need to get the biggest bang for your buck. Sometimes we need to cut down on design time to put more effort toward marketing strategy. Templates are one way that we can adjust resources to get things off the ground quickly and easily, and affordably.

Either way, we'll ensure that your site will be found in a web search, will be compatible across the myriad of browsers and interfaces in the world today, and will inspire your customers to take action. We'll work with you to find the solution that best fits your needs and budget.

See our websites portfolio

Who has time for social media?

Posted by on in Websites
 

I spent the last couple weeks testing what happens when I link my site to social networks like Facebook and Twitter (I was already linked to my LinkedIn profile). There has been a marked increase in visitors to my site and blog. 

 

In this new media world, there are obvious benefits to using social media and networking to encourage new visitors to come to your site. More visitors means more potential clients. After less than two days on Twitter I racked up two dozen Followers without even trying. What's not to like? Some people on there even have tens-of-thousands of people following their "tweets".

 
But hang on. For one thing, wow - that's a lot of information coming at me all at once. I had information overload after only modest effort. Plus, I bill clients by the hour. Time spent tweeting is time away from building a website for an existing client. And if my clients are all out tweeting, they aren't doing that thing they do, either. 
 
I had been studying the activity of professional social mediacs. How does a small business owner of a product or service manage the time it takes to go make all of these social contacts? You can't spend ALL day at the water cooler.
 
John Jantsch of Duct Tape Marketing outlined his routine for social media yesterday. For those of you just starting out in social media it will seem very time-consuming (and perhaps a little OCD). You will probably say that you don't have the time to devote to such a strategy. But keep things in perspective: Rome wasn't built in a day, John Jantsch markets for a living, and even modest effort really does create measurable results.
 
Here are the goals I've set for myself for 2009:
 
  • Update my Olsen Creative website once a month (I also added news links so there's new content on there every day)
  • Post to my Short-term Strategies blog once a week (set to distribute posts to my website and Facebook notes)
  • Create and maintain a del.icio.us list of bookmarks (I've started a personal list, but want to create one for business)
  • Twitter about olsencreative at the beginning and end of my day (I had a deadline today and didn't tweet about it - just got to work)
  • Start a Facebook Page for Olsen Creative
Are you using social media? What services? What are your goals?

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