Design and marketing tips for growing businesses

Strategies to help businesses grow by Olsen Creative

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The two ways we design websites

Posted by on in Websites

1) From scratch. We start with a Photoshop layout, slice it up, code it out and add your content with tender, loving care. Totally custom, totally you.

2) From a commercial template. Oh, yes – we said it. Canned design. Why, why, why would we admit to that? Because we're not so big to think that we're the only ones in the world who can design, and we're economical enough to not recreate the wheel. There are some awesome templates out there that might be exactly what you need. (Well, except they look like everyone else's site that uses that template. That's why we always customize it to coordinate with your brand.)

We're all facing tight budgets, which is why you need to get the biggest bang for your buck. Sometimes we need to cut down on design time to put more effort toward marketing strategy. Templates are one way that we can adjust resources to get things off the ground quickly and easily, and affordably.

Either way, we'll ensure that your site will be found in a web search, will be compatible across the myriad of browsers and interfaces in the world today, and will inspire your customers to take action. We'll work with you to find the solution that best fits your needs and budget.

See our websites portfolio

How to work with creative-types

Posted by on in Graphic Design
 

 
 
Everyone has a talent for something. Everyone has the ability to create. Talent and creativity are things that everyone is born with, to varying degrees. In terms of visual creativity, some people are attuned to seeing the possibilities. Some can’t draw their way out of a paper bag. Most people fall somewhere in the middle.

I cannot count the number of times that clients have approached me with a project and said, appologetically, “I’m sorry, I’m not a designer. Can you help me with this?” 
 
OK, that would be like me going to my doctor and saying, “I'm sorry, I tried to fix this ruptured spleen at home, but I’m not a surgeon.” Hey, I don’t know my spleen from my appendix, so who knows what I would have been taking a stab at. (Sorry for the gratutious pun!)

The thing about designers (and all creatives), is that they have a feel for what solution best supports a message, and hopefully have had some advanced education and experience so that they can make good decisions. 
 
Just like when you go to the doctor, you may have a feel for what the problem is, but you can be better treated if you outline the symptoms. The creative process works the same way. If you tell your designer where to “operate” you may not be treating the real problem. If you tell your designer where it hurts, then they can come up with a solution that tackles the problem directly.

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