Corel CLP

Client - Corel

Project - CLP Choice direct mail piece

Objective - Put a lot of information into a tiny package: introduce three Corel software licensing programs, special offers, and new products

Solution - We presented to the client a poster-sized self-mailer. Eight panels on each side afforded the space needed to tell the story: licensing programs and offers on side one, and new Corel products on side two. Book weight paper kept mailing costs within the original budget.
Panel 1: How many professionals does it take...
Panel 2: ...to qualify for Corel Software Licensing?
Panel 3: Only one. (and that's no joke!)

Production notes - 4 colors. 19" x 13" flat, 6.75" x 4.75" folded.