Apple iMac Add-ons

Client - Apple

Project - iMac Add-ons direct mail piece

Objective - Sell accessories from third-party manufacturers to iMac owners

Solution - Self-mailer folded out to poster. Painterly style was used in Photoshop collage work to reinforce new colors available in hardware.
Panel 1: Your Computer is in Color
Panel 2: ...so why accessorize in black & white?
Panel 3: Mac Zone has add-ons for your iMac in mouth-watering flavors!

Production notes - 4 colors. 15"x22" flat, 7.25"x7.5" folded.