IBM Options for ThinkPads

Client - IBM

Project - Options for ThinkPads direct mail piece

Objective - Motivate IBM customers to add on to their ThinkPad computers with Options by IBM

Solution - Unique flap/fold with offers of volume and bundle discounts, products organized according to customer use
Panel 1: You wouldn't go to work unprepared
Panel 2: so why make do with a half-dressed ThinkPad?
Panel 3 (inside): Zones presents the fully dressed-for-success IBM computer

Production notes - 4 colors