PacificFirst Bank

Client - PacificFirst Bank

Project - Home Equity direct mail piece

Objective - Encourage PacificFirst Bank customers to apply for home equity loan

Solution - Self-mailer communicates personal monetary challenges with street sign style illustrations such as "Construction Ahead," "College Next Term," Emergency Cash."
Cover: Interest Rates Turn in Your Favor at PacificFirst Bank
Panel 2: Conditions Couldn't be Better for a Home Equity Loan
Panel 3: No Fees. No Points. No Closing Costs.

Production notes - 2 colors