We'll work with you to craft a professional campaign that effectively represents and promotes your business. Whether online or print media, your projects will be thoroughly planned, with an appealing look and functionality that will inspire your customers (and potential customers) to take action. Just starting up? Don't spend a lot of money — we can recommend some great DIY resources (most for free or very low cost) that you can use to get going.
Successful small businesses incorporate any and all affordable media tactics to attract new customers. Print marketing efforts should complement — and drive — online initiatives. Different customers receive and respond to messages in different ways. Knowing your customer is essential to determining the best marketing vehicles required to inspire them to respond to your message.
Some of the most challenging aspects of putting together a website are design and content, not to mention the technology that's under the hood. Not only must the style of the website be appealing and easy to navigate for your customers, but it must contain valuable content that is also search engine friendly so that potential customers can find your site in a search. We produce well-designed, functional websites using this holistic approach.
One of the key benefits to having a website is the ease and speed by which updates can be made. Content can be posted within moments of breaking news as well as managed and updated at regular intervals. Website maintenance is one of the first services that growing businesses usually want to outsource.
Yours is just one of over a hundred million websites in the world. How will your customers find your site? Search Engine Optimization (SEO) is one part research, one part marketing, one part technical know-how, and a big part intuition. Knowing your customers will help you determine how they will be searching for you. No one can guarantee the #1 position in Google, Bing, Yahoo, etc; but we have the tools you need to help you to increase your current ranking.
The best way to check how well your website is performing is with a statistics tracking tool. Who visited your site? How many and which pages did they view? How long did they stay? Did they make a purchase? When you sign up for website hosting and maintenance with us, statistics tracking by Awstats is included. We also encourage you to use Google Analytics. Both are highly recommended tools for making educated updates to your website.
Yes, we design logos, too. We are experts at helping you define, clarify and maintain your brand message. Your logo is the primary, consistent identification mark of your business, and the success of your mark depends on how well your customers identify with it. When we design a logo, we will provide suggestions on how it can be applied to various communication mediums. We'll make sure your presentation is consistent and memorable from print to web and back again.